So you want to write copy that converts naturally – without feeling like a used car salesman? Girl, same. As a female entrepreneur, coach, or service provider, you’re probably all too familiar with the pressure to sell. Whether it’s through email, on social media, or on your website, the goal is always the same: you […]

5 signs it’s time for a business messaging rebrand… Recently, I saw a commercial that surprised me. It was an ad for Ram Trucks and the last line said, “At Ram, it is our calling to build trucks so when you find your calling, nothing can stop you from answering it.”  In that moment, I […]

If you know anything about building an email list for your ideal audience, you KNOW with every fiber of your being that it is NOT for the faint of heart. That’s why I still get so excited whenever I get notification pings from new subscribers. It reminds me that I am finding my people, and […]

If you are new to the world of copywriting, one of your very first questions is probably something like, “What is copywriting…do you copyright things…like a lawyer?” This is the big question: copywriter vs. copyright – what does it mean?? And to be honest, I had the exact same question whenever I first discovered copywriting. […]