5 signs it’s time for a business messaging rebrand…

Recently, I saw a commercial that surprised me. It was an ad for Ram Trucks and the last line said, “At Ram, it is our calling to build trucks so when you find your calling, nothing can stop you from answering it.” 

In that moment, I thought to myself, “I need a Ram Truck”. And I am a 5’1 girly who loves to wear dresses and get her nails done. And not to mention – all the men in my family own Ford trucks like they are anointed.

But Ram did a such great job of communicating their vision and speaking to the needs and hopes of their people: Reliability, Quality, and offering a vehicle (literally) to get you to your dreams.

So that brings me to you. Let’s talk about something that might be quietly sabotaging your business: your messaging.

Your business messaging is the foundation of everything you do—it’s the first impression, the hook, the thing that gets your ideal clients to say, “Yes, take my money!” So if it’s not speaking to the heart of your dream clients, you’re missing out on some serious opportunities.

But how do you know when it’s time for a business messaging rebrand? Don’t worry, I’ve got you covered. Here are 5 signs that scream your business messaging needs a serious makeover:

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1. Your Audience is Totally Confused by What You Do (Even After Reading Your Website)

Listen, if people visit your website and they still don’t know what the heck you do—Houston, we have a problem.

If you’ve ever heard the phrase, “I’m not sure what you’re offering,” or worse, nothing at all, it’s a clear sign that your messaging is not cutting it. You might be too vague, too broad, or just not speaking to their needs in a way that connects.

The fix:
Clarity is everything when it comes to messaging. You need to get specific about what problem you solve, for whom, and how your service makes their life better. Don’t leave anything up for interpretation. Your ideal clients should know exactly how you can help them within seconds of landing on your page. Want a second set of eyes on your copy and get actionable step-by-steps? Check out the Signature Copy Audit.

2. Your Ideal Clients Aren’t Responding to Your Calls to Action (Even After Multiple Attempts)

If your calls to action (CTAs) feel more like a gentle whisper than a powerful nudge, it’s time to reassess your messaging. CTAs are meant to drive action, but if they’re not speaking directly to your ideal client’s pain points and desires, they won’t spark the urgency you need to get them to act.

The fix:
Stop being shy! Be clear, bold, and direct. Your CTA should make it crystal clear what they need to do next (and why they need to do it). Whether you’re asking them to book a call, download a freebie, or sign up for your newsletter, your CTAs should feel like a no-brainer. Think: “Let’s make this happen!” instead of “Click here.”

3. You May Need a Business Messaging Rebrand if – You’re Attracting the Wrong Type of Clients

Are you constantly finding yourself working with clients who don’t respect your value, your boundaries, or your expertise? You know the ones—the ones who aren’t the right fit for your services.

The fix:
It’s time to shift your messaging so that it speaks directly to your dream clients—the ones who are ready to pay what you’re worth, who see your value, and who respect your expertise. Get clear on who you want to serve, and tailor your messaging to attract only those people. The more specific you get about who you’re speaking to, the more you’ll repel the wrong fit clients and pull in the right ones.

4. Your Website Reads Like a Stale ‘Brochure’

If your website feels more like an online resume than a tool to build trust and authority, that’s a huge red flag. The goal of your website is not just to tell people what you do; it’s to build a relationship and position yourself as the go-to expert in your field.

The fix:
Start using your website copy to tell a story. Share your mission, your values, your expertise, and how you can solve their biggest problems. Make sure your website feels warm, inviting, and like the perfect place to start a meaningful relationship. Drop the boring, lifeless copy, and start speaking with confidence and authority.

5. You Feel Uninspired or Bored with Your Own Copy

I’m going to be blunt: if you’re not excited to share your own messaging, how the heck do you expect anyone else to be? If you’re yawning at your own website copy, it’s time to inject some personality, passion, and energy back into it. Your excitement and passion for your business should come through in every word you write.

The fix:
Infuse your messaging with your personality! Use your voice—your real, authentic, unfiltered voice. Speak to your audience like you’re chatting with a friend over coffee. Keep it real, keep it fun, and most importantly, keep it YOU. Your dream clients are going to vibe with that energy and connect with you on a deeper level. And you’ll be so glad you did a business messaging rebrand.

So, What’s the Next Step?

If any (or all) of these signs sound all too familiar, it’s time for a messaging overhaul. Rebranding your business messaging might seem like a daunting task, but that’s exactly why I’m here to help.

Let’s work together to clarify, streamline, and supercharge your website copy so it attracts your dream clients like clockwork.

You deserve a website that not only looks great but actually converts, and I’m here to make that happen. If you want to talk about your website copy, book a call with me in the next week—I’ve got a limited number of slots for these free calls open and would love to dive into your brand’s messaging and create a plan that gets you results.

Let’s make your website work as hard as you do.

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