If you are new to the world of copywriting, one of your very first questions is probably something like, “What is copywriting…do you copyright things…like a lawyer?” This is the big question: copywriter vs. copyright – what does it mean??

And to be honest, I had the exact same question whenever I first discovered copywriting.

I thought it meant the little symbol you see on the bottom of websites and had something to do with laws – and that kinda freaked me out because even though my debate skills are on point, ya girl is not a lawyer. Not by a long shot.

The terms ‘copyright’ and ‘copywriting’ are often used interchangeably, but these two concepts are quite different.

If you are like I was and are trying to figure it all out, then do not fear. I’m here to sort it all out for you and help you discover which would be better for your current business needs. We may even discover it’s actually a little bit of both.

Copywriter vs. Copyright: The Breakdown

1. What Does Copyright Mean?
2. What is Copywriting?
3. What are the Benefits of Using Copywriting in your Business?
4. Where to find a professional copywriter?
5. Which do you need?

What Does ‘Copyright’ Mean?

‘Copywriting’ and ‘copyright’ have similar names, but they serve different purposes.

So if you came here thinking that copyright had something to do with the law, you’d be on the right track.

Copyright is a form of intellectual property law that grants the creator of original works exclusive rights to their work’s use and distribution. This is kind of like a safety net, allowing individual creators to protect their creations from unauthorized use or duplication.

One of the cool things about a copyright is your work is automatically protected when it is created. As a business owner, this is a great thing to keep in mind.

While copyright can protect your ideas and your work, it doesn’t have the power to compel people to take action on what you have to offer. This is where copywriting comes in.

What Is Copywriting?

Copywriting is a form of writing specifically designed to sell a product or service and engage the reader through compelling language and persuasive arguments. It’s a type of communication that focuses on persuading customers through the content they interact with on a daily basis – whether in the form of an article, email, website content, or other written things.

It’s an art and a science that can have a profound impact on your bottom line and brand recognition—but only when done correctly (and ethically).

The key to successful copywriting lies in creating compelling content that speaks directly to your target audience and resonates with them emotionally. It should be persuasive without being blunt, pushy, or manipulative and help to drive conversion rates while boosting engagement with your brand.

Unlike copyrighting—which is all about protecting original works from being copied—copywriting is designed to create original content that grabs attention and compels customers to take action.

In a nut shell: clear and strategic copy makes sure that readers understand the message and feel inspired to take action.

Benefits of Using Copywriting for Your Business

Copywriting for your business is an incredibly valuable investment. Not only does it boost your image, but it can also increase customer engagement, SEO ranking, and even your bottom line. When done well, these inevitable ripple effects include:

Improved Brand Image

Professionally written copy can help you to establish yourself as an authority in your field. It conveys a good impression of your business that is clear and concise, so prospective customers know what you’re offering.

Increased Customer Engagement

High-quality copywriting helps to attract the right customers and encourages them to take action. Good copy will inform potential customers about the benefits of engaging with your brand, while also establishing trust and credibility in the minds of consumers.

Higher SEO Rankings

Search engine optimization (SEO) plays a key role in digital marketing today, and well-written copy ensures that search engines give preference to your website over other sites. A good copywriter will use SEO best practices to ensure that your website appears in relevant searches, giving it higher visibility and greater potential for engagement and conversion.

Better Bottom Line

Finally, investing in professional copywriting can have a positive impact on your bottom line by bringing more traffic to your website, converting casual visitors into paying customers, and increasing brand loyalty over time. Copywriters can help shape your brand story and engage your target audience more effectively.

Where to Find a Professional Copywriter

Now that we are clear about the differences between copywriting and a copyright, you may be asking where you can find a professional copywriter of your own who can take your business to the next level.

You could spend hours searching the deep interwebs of sites like Upwork or Freelancer.com.

But if you’d rather skip all of the searching and weeks of bidding and instead begin working with a professional copywriter today who has spent hundreds of hours (and $$$) perfecting their craft with years of experience to back it up – then you’re already in the right place.

Here at Cassidy Poe Creative, it’s our goal to turn your best ideas into words that work for you – ensuring that you have personality packed copy that drives results and creates lasting impact.

Hop on a free discovery call with me to see how I can help your business grow.

Copywriter vs. Copyright – So Which Do You Need?

This is kind of a trick question.

Copywriting is essential for any business of any size. When you get it right, it can help you engage an audience and build relationships. It can also help boost your SEO rankings and draw in more website visitors and customers.

However, copywriting and copyright are not mutually exclusive. When using them together, you’re on the path to creating valuable and unique content that is both inherently protected and will help your business grow.