The Creative Brief

The Challenges

The Outcome

Create an email featuring a large designer sweater sale for men between ages 25-40. These men value savings, style, simplicity, and don't necessarily associate fall with purchasing new sweaters.

The email needed to be short and to the point with the goal of getting men to visit a Macy's store near them to participate in the sale. 

Created a short but powerful email that helped men learn about the sale and make the decision to purchase sweaters in person.